Experienced Management Team & Industry Experts

Reach Genetics, Inc. brings together a leadership team that merges traditional business management with Hemp Industry Experience over 20 years, employs the scientist with the original PHD in Hemp Genetics, specialists in Plant Breeding & Genetics, Native American consulting for Hemp Growers and the Largest Hemp Seed Genetic Library. This merger of industry-relevant expertise is what will allow the Company to take advantage of the growing Hemp industry. Reach Genetics, Inc. will be able to provide mission critical, ancillary business services to the industry, essentially becoming a specialized consultant and hemp-specific business incubator.

Business Model Synergies & Increased Levels of Operational Efficiency

Bringing together the most lucrative aspects of its companies, Reach Genetics has absorbed the expertise of each entity to be able to offer its services on a mass, international basis. Through the synergies of each entity, the Company has the ability to go to market with a positive value proposition and positive earnings, boasting high levels of operational efficiency and the reduction of management costs to individually run each subsidiary company. Operating efficiencies for the Company will arise from:

  • Economies of scale;
  • Greater pricing power and higher margins resulting from greater market share;
  • Combination of different functional strengths;
  • Higher levels of growth from new and expanded markets.


Cindy Boerum

Chief Executive Officer
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Ms. Boerum became the Chief Executive Officer of the Company. in November 2017, after serving as Chief Operating Officer since 2016. Ms. Boerum was Vice President of Sales and Consultant for Accentia International Outsourcing Company in Hyberdad, India, from 2009 to 2011. The leadership position included overseeing national and international sales teams. 

Previously, Ms. Boerum held positions of Vice President of Sales for Opus Healthcare in Austin, TX. 2004 to 2007 and positioned the company for acquisition by NextGen. She also held the positions of Enterprise Vice President of National Accounts and Sales Manager for the top 32 health organizations nationally at McKesson from 1989 to 2003. During this time, she received various top performer awards, not only from McKesson, but also the state of Minnesota.

Jeff Hranicka

Chief Operating Officer
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Mr. Hranicka became the Chief Operating Officer of the Company in November 2017. Jeff joined Advantameds Solutions as the Capital Investment Manager in 2016 and has successfully completed the NASAA Series 65 Uniform Investment Advisor Law Examination; selected in June 2017 as Chief Technical Officer of Doyen Elements, Inc. Jeff is a proven business leader that delivers operational and financial commitments while developing profitability improvements through organizational leadership. 

Beginning in 1998 he served multiple roles and was promoted to a Senior Sales and Operations Management Executive with leadership positions of increased responsibility and complexity for WESCO Distribution, Inc. As Director of the WESCO Midwest Region, 2008-2015, he led a world class sales organization approaching $200 million in revenues with responsibility for over 180 employees coordinating multiple resources in sales, operations, finance, human resources, purchasing, pricing and marketing as critical components of the field organization.

Doug Pineda

Director Business Development
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Since 1993 Doug has been an independent Business Development Consultant for Fortune 500 organizations developing systems, processes and solutions for advertising strategy, marketing tactics, customer acquisition and sales process management for many of the most renowned brands in the world to include: IBM, Wells Fargo, Honeywell, Allied Signal, U.S. Department of Defense, Federal Aviation Administration, Toyota, Chevrolet, GMC, Ford, Nissan, Wal-Mart, Bank of America, Re/Max, Prudential, Keller Williams, Coldwell-Banker, Discovery Networks / Animal Planet, MetLife, Allstate…and many other local and regional companies.

His background includes being President of Ecological Systems, Inc., Director of Business Development at Wells Fargo and International Business Development Consultant at IBM.

Doug is responsible to continue building the recognizable revenue of the company. He will be developing and implementing appropriate business directives to increase company revenue through acquisitions. Doug will enhance and/or develop, implement and enforce policies and procedures of the organization by way of systems that will improve the overall acquisitions and effectiveness of the Company.